Zero-party data is private information that the consumers voluntarily and consciously provide the organizations, such as contact information, demographics, and purchasing preferences. It is voluntary information that a customer decides to give a business to enhance its user experience. Zero-party data is different from first-party data. First-party data is the information that customers provide to make a transaction or to use a service, such as a name, gender, date of birth, and address. The Ecommerce Consumer Behavior Report by Octane AI found that 71% of consumers are inclined to share zero-party data if it means getting personalized recommendations from brands.
