Data mining, in simple words, refers to the process used to extract usable data from a larger set of raw data using one or more software. Data mining has applications in multiple fields, like science, technology, and research. As an application of data mining, businesses can learn more about their customers and develop more effective strategies related to various business functions, and in turn leverage resources more optimally and insightfully. This helps businesses be closer to their objectives and make better-informed decisions. According to a report by Gartner, 75% of the enterprises will shift from piloting to operationalizing data mining, driving a 5X increase in data and analytics infrastructure by the end of 2024.
