Data Related Concepts

Data Exhaust

Every page visited, every link clicked, and every mouse hovering generates a data trail. The process of using this data trail to generate consumer behaviour patterns refers to Data Exhaust. Even though data exhaust may endanger customer privacy, it helps companies to monetize, trade, and share data. According to an Accenture report, insurance businesses will become more competitive by leveraging external data and increasing earnings by 16-21 percentage points.