Dark data is the data that companies already have but have not yet analyzed or tapped into. This unattended data could provide useful insights to businesses, helping them drive their strategy. One huge obstacle in utilizing available data is the investments needed to tap into dark data potential. Unstructured data requires advanced technology which usually come at high costs. The failure to handle dark data can cause legal & financial issues leading to loss of reputation in cases where the data is breached. According to a Seagate & IDC’s report, about 68% of the data that is available to enterprises goes unleveraged.
