Data intelligence refers to all the analytical tools and methods organizations employ to form a better understanding of the information they collect to improve their services or investments. It focuses on analysis and interaction with information in a meaningful way to promote better decision-making in the future. The objectives of data intelligence are performance analysis, data mining in order to extract essential information, online analysis as well as the processing of events. According to market researcher IDC, data intelligence ensures that Business Intelligence and Artificial Intelligence are fueled by “trustworthy and reliable data”.
